At that stage, i have to really apologise for the amount of stops "in"voluntarily until now but a trip through the universe takes time and humans have human needs they have to take care of. Lets go....
Digital Design, Mockup, Programming, Visual Design, Interaction/face Design, Screen/Informationdesign, Crossmedia, Hypermedia
.A list of examples of magazines, each with a print and digitally available, should be analyzed under different criteria. In addition, care should be taken to find magazines that fit the MyToys project.
On 17.04.2014 the first presentation was to take place. All groups should present their first creative approaches for the Magalog of individual representatives from MyToys. As feedback, the group was told that the second creative approach appeals most to them as a concept.
- for inspiration I should look at the website of a car manufacturer
- I should consider whether my concept can be changed under different number of categories
- test on others whether the online magalog meets the usability requirements
This project was a crossmedia project, so it was interesting to develop concepts for a magalog online/offline. To develop a concept that are similar and works for both media was challenging but fun. The developement of the website was very smooth without any major problems and i think the concept works and would be very fun to visit for parents and their children.
The link between the colors of the logo and the categories/articles shows immediate connection, The user know exactly from whom is the website and there is an immediate connection to mytoys without having the mytoys logo in it. I think the design has interesting and playful functions as well as animations that can be fun for both parents and their children. The emphasis on Photos and using them full screen with a relatively small area for the introduction in the article does not overwhelm the viewer but gives a fast insight what the article is about. It is a good method to use, especially for parents who sometimes do not have so much time to look and read something and checking whether it is worth reading for them,
Product Design
The today‘s society is coined/shaped and arranged of mass media. Each day humans are quoting media television, radio, newspapers, magazines and Internet. The mass media coin/shapes the everyday life. Through the Internet offer for smartphones and at even public places the use of the Internet become increasingly time-independent. Massmedia communication has a large influence on the social construction of reality and the social behaviour of a society. Mass Media contents are quoted, compared, analyzed and criticized and embedded into the own experience world. Media are communication channels between humans and between the entire society and the individuals. A democratic society is not possible without communication, the connection and switching of information.
My Theory is that the majority part of the society in 2039 will be 24/7 online and the minority tries to use the internet with a minimum time or not use it at all.
The Project Paper gives a good compressed summary to the hypothesis and limits the information to only what it is necessary for the target audience. Moreover, it gives a detailed comparison of two different day scenario of two protagonists which allows the reader to fully imagine and participate in the scenarios. The scenarios, especially the use of the future-oriented technology, is based on research. The presentation structure is divided in paragraphs which helps to help the reader to compare scenarios with a limited presentation of information.
A more advanced reader on the subject would be disappointed , because it does not explain in detail how the technology works.
The semester assignment is a one-off work in which each student develops a music video. The music video will use image/moving image, illustrations, animation and typography. Our Lecturers presented sample videos and the task of creating a video that is intended to present contrasting. Images or videos which should be used for this purpose.
After the results were presented, the course of study listened to various pieces of music for the homework, in which a 30-second video is to be produced. The course of study has chosen the music piece Milt Buckner "The Beast".
In the 30 second-of-two movie I searched out of youTube two videos: 1. "2 children dance absolutely irre_youtube_original"
2. "Auburn - LA LA LA ; Dancing in sport _)_youtube_original"
Then I cut the videos using Windows Live Movie Maker. One had to pay attention to the rhythm of the song to cut.
On April 1, 2014, the course of study presented its videos and should evaluate their own videos themselves as well as being discussed in the course. Afterwards, we were given an introduction to Adober After Effects by showing us blending, tracking and typography animation. For the next lecture, the students should select all material for their ideas and present them (music pieces, storyboards, moodboards, etc.).
On April 15, 2013, the storyboards, moodboards,illustrations, possible music, concepts and video effects were talked about and tried out various mask animation in After Effects with our lecturer.
Storyboard for the song "Team" by Lorde
All characters consist of illustration, which should be animated. The speech bubbles are also illustrated and animated. For "the location" photos should be used.
First verse of the song
Wait ‚til you‘re announced We‘ve not yet lost all our graces The hounds will stay in chains Look upon your greatness That you‘ll send The call I‘ll send
Sequence 1: It's evening. A little girl walks her dog and hears someone shouting her name. She followed the call.
Bridge:
Dancin‘ around the lies we told Dancin‘ around big eyes as well Even the comatose they don‘t dance and tell
Sequence 4: The boys and the girl dance at a party in the former factory hall.
Verse 3:
I‘m kind of over being told to throw my hands up in the air, so there So all the cups got broke shards beneath our feet but it wasn‘t my fault
Sequence 6: A concert takes place in the old factory hall and in the end only shards of cups remain.
And everyone‘s competing for a love they won‘t recieve
Sequence 7: A couple are arguing.
Cause what this palace wants is release
I want the musicvideo to have a very dreamy disneylike atmosphere.It should resemble the Disney Film Fantasia.
Verse 2
Call all the ladies out They‘re in there finally A hundreds jewels on throats A hundred jewels between teeth
Sequence 2: The "Ladies" pull over the little girl and the girl calls her "boys".
Now bring my boys in Their skin in craters like the moon The moon we love like a brother, while he glows through the room
Sequence 3 : The guys with deep scars on their faces, which look like lunar craters, come to the former factory hall.
Chorus
We live in cities you‘ll never see on screen Not very pretty, but we sure know how to run things Living in ruins of the palace within my dreams And you know, we‘re on each other‘s team
Sequence 5: The boys and the girl run/run in the former factory and silly around.
Chorus
We live in cities you‘ll never see on screen Not very pretty, but we sure know how to run things Living in ruins of the palace within my dreams And you know, we‘re on each other‘s team I‘m kind of over getting told to throw my hands up in the air So there I‘m kinda older than I was when rebelled without a care So there
Sequence 8: The girl and her friends romp on the roof of the former factory grounds.
We live in cities you‘ll never see on screen Not very pretty, but we sure know how to run things And you know, we‘re on each other‘s team We‘re on each other‘s team And you know, we‘re on each other‘s team We‘re on each other‘s team And you know, and you know, and you know
Sequence 9: The little girl and one of her friends are high fiveing.
I decided to develop the second concept further.
A first rough section of the video is to be created by 22.4. This means: import your music selection into aftereffects and insert first pictures, sketches, words in the right places to get a first overview of your concept.
On 22.04 I have shown an already cut footage that I filmed with an old camera at the weekly market on Richardplatz in Neukölln and tried to incorporate figures etc. in the video. As feedback there was the following note: - Shorten music - Watch Fantasia from Disney -> Inspiration
On april 29th I tried to develop animations for all sorts of scenes. My concept for the music video: fairies fly in the video and release different effects from
Message: Through music, every place becomes a platform of fantasy. I got the following feedback: -good concept -shoot again film material (with tripod and film camera)
When filming I had to be at Richardplatz from 6.30 am on Saturdays to film the construction of the weekly market. I also had to take care that I did not hinder the weekly market workers in their construction. Then I was back at 2 pm to film the sale as well as the dismantling. At the sale it was difficult to film the right place for the camera because a lot of people are on the road around this time.
On 13.05.2014 the concepts and the message were discussed again and with Michael Wruck an animation was created, which is to take place in one eye.
As a homework task, the Timing of the cut should be adjust where something should happen to match the music.
On May 20, 2014 the homework was discussed and as a next step each student should develop initial animations depending on the concept.
On The 4th of June 2014 I installed the first typographies in the video. As a homework, I should develop first fairies.
The following feedback I got was - not too many colors for the fairies - do not use too strong colors - change opacity
In class I animated the first fairies. As a homework, I should let all fairies fly at certain scenes.
On 18.06.2014 I got the following feedback: - in a man's place the fairies fly too fast - in some places masks should be used - and the fairies should become smaller and bigger - also should be worked with opacity of the fairies - Typography should be inserted on certain scenes
As a homework, I should continue to work as far as possible with the feedback on the video and then on 24.6. to add all the extra animations to the music video.
The creation of the music video has clearly shown a development process for creating a video with music,animation,illustration and typography. In particular, developing the idea and story is very important so that you can create a plan for how long you have to reshoot a scene, especially important for planning for animations and typography. it is also important to get inspiration from different sources and to look at and try out different effects in After Effects.
Analysis of the strengths and weaknesses of the work
Strengths: The concept of the music video is good, because the music (Casta Diva from the opera Norma) and the video material fit the message. Due to the everyday situation in the weekly market, you can play with animation, typography, illustration and music. If you look at the video, you can put yourself in the situation very well how to listen to music through headphones walkingthrough the weekly market and start to dance to the music. The fairies (colour, appearance) are simple and match the color of the video and can be easily integrated into the video. The fairies are a good "trigger" for further effects and typography and form a good link between image material, typography and effect. In addition, the strength of the work is that the image material is cut to match the music as well as is played at the speeds of the individual scenes.
Weaknesses: The effects and typography could have been worked out more to get a good uniform image and more effects should have been found in the music video. In addition, the orientation of the camera should have been taken into account in a few scenes. The creation of the music video has clearly shown a development process for creating a video with music.animation,illustration and typography.