3.Semester -The sun

The Sun, the giver of life, represents our conscious mind in Astrology. It represents our will to live and our creative life force. Just as the planets revolve around the Sun in our solar system, we derive our life purpose from the Sun in our natal charts. The Sun is our ego. It is also our “adult”– the part of us that censors our “inner child”, that reasons things out, and makes final decisions. The Sun is our basic identity, and represents self-realization. When you are asked, “Who are you?”, and you’ve passed your basic statistics and occupation, your answers will be a description of your Sun. The Sun also represents our overall vitality.

Though one might think that the traits of their Sun would come easy to them, the truth is, the Sun shows what we are learning to be. It is very important to remember that the Sun represents reason as opposed to instinct. With respect to the other luminary (the Moon), the Sun reflects the present or the “here and now”, while the Moon infuses the past into our lives through the feelings.

The third Semester was About proving of your aquired skills and Knowledge during the master Course. My Topic of my master Thesis is the cultural, social and political impact of internet memes and how companies can use it for Marketing.

Abstract

Social media became very popular in recent years, especially in the rise of Web 2.0. for not only private purposes but also companies who use it for marketing and customer service. Twitter, Facebook or Instagram are examples of popular internet services where information is shared and ideas are spread in matter of seconds to a lot of people.

What also is shared are internet memes which is linked to humor which can have a significant influence on memory formation and is an important factor in social behavior. This master thesis tries to present and analyse the characteristics of memes, the concept of humor and culture as well as the effects internet memes have socially, culturally and politically. A self-developed model which describes the cultural,social and political process of internet memes will be presented where an integration between the encoding and decoding model of Stuart Hall and the study of meme humor will be the base. Moreover, internet memes will be analysed from various categories based on the discourse and semiotician approach and it will discuss different meme marketing campaigns and which criterias are important for a development of a meme marketing campaign, that have the chance to be successful.

 My Master Thesis