Source: Cem Yücetas (@cem_yucetas) • Instagram-Fotos und -Videos

This project was an interesting comparison from my own work and how they develop and being part in a more professional environment. 

How this project developed was really interesting way. After a videocall with Cem, the photographer who initiated this project, described he  wanted to have a conceptual shoot without creative limits. That is why he chose the the "Ausgeflppt" as the theme for that shoot. After his talk i came up with certain ideas. 

In the first meeting in the Dieter Bornstätter`s  make-up artist school with the students we brainstormed and presented the ideas towards the conceptual content. Some ideas were mixed together and a handful of ideas were chose to develop further. In the meantime for the next meeting we should find ressources to make the chosen concepts possible. 

In terms of models i asked family members, friends and aquaintences whether they would be willing to be in the photoshoots without payments and most of them agreed. 

In terms of outfits i asked some acquaintance , who work in the fashion industry whether they would provide us with outfits for the models and some agreed. I also included some of my clothes (which some i sewed and designed myself) that would fit the themes of the photoshoots, 

In terms of location i chose places that i know that would have an easy and free access to shoot; with most not having to ask for permission to shoot there and having problems with copywright. 

The only aspect of my offered ressources which was included was the use of my sister, who is seen in the middle photo of the top row instagram feed. 

In our second meeting everyone who agreed to be part of helping the photoshoots to manifest in reality should preent the ressources they aquired and the photographer Cem Yücetas presented us with a more detailed composition and theme application that was chosen in the first meeting. In this meeting the details about what the hair and makeup team needs to buy in order to make certain themes come possible as well as well as the chosen location by the photographer were discussed. 

The next step was to meet the fashion designer Tam Urbanek too chose certain garments that fit the theme that was chosen. 

Being the helping hand in that photoshoot was an interesting experience. Because of my studies and how i structured my life after i mostly worked on my own independant creative projects and working on projects for acquaintance . So i alone was often times completely responsible for all aspects of that project coming into fruition. My photoshootings for example were very simple where i gave the subjects complete freedom to wear what they want and give them directions once in a while  by me. All places were easily accessable only used phone cameras and SLR - Camera. The scale of those photoshoots were much bigger and therefore needed more planning and preparation. The models were three hours in hair and makeup and the shoot itself were three to four hours long.